Umuzi helps leading organisations be more human-centred:

Design Thinking - what is it and why is it useful?

“User-centered design means understanding what your users need, how they think, and how they behave – and incorporating that understanding into every aspect of your process.”
— Jesse James Garrett, User Experience Designer
  • Design thinking is a collaborative problem solving methodology which formalises the process of creativity - how to repeatedly come up with really good, creative ways of solving problems

  • The push to include the user’s voice in the entire process is to ensure that the design meets the needs of the user group you are designing for

Creativity can be hard to managed as a randomised, unstructured process of haphazard inspiration

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Design Thinking adds structure through process, enabling repeatable problem solving

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Check out our Design Thinking facilitators’ guide to learn how we facilitate our 5-day Design Thinking sprits.




What’s your challenge?
Chat to Warwick, our Design Thinking Champion 

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